On February 24th, 2022, Russia’s large-scale invasion of Ukraine began, and the world watched through their screens, wondering what would happen next. Although Putin’s gamble was that Ukrainian President Zelensky and his government would cower away from a military superpower, he was critically mistaken. Instead of fear, they showed courage and amplified it across a powerful weapon: social media. “We are here. We are in Kyiv. We are defending Ukraine” On February 25th, instead