RDLB STUDIO · THE ATELIER

Thirty years of judgement, taste and craft.

The creative house. Brand architecture, identity, packaging, campaigns and film, made by people whose names you know, for brands that have to be chosen in four seconds by someone standing in an aisle.

NEW YORK · MILANO · MADRID22 CASES PUBLISHED8 MARKETSHUMAN LED
The Tamarí key visual, a tango couple beside the label
TAMARÍ · TANGO, BOTTLED
Brigati footwear in red velvet
BRIGATI · THE RED VELVET
The five 4Sisters rice packs in a row
4SISTERS · FIVE VARIETIES, ONE FAMILY
An EFC drawing room in Madrid
EFC · A ROOM THAT ARGUES FOR ITSELF
A Lyft billboard in the brand's papaya pink reading Designated who?
LYFT · THE BOARD, IN THE BRAND'S COLOUR
Made for Living out of home
MADE FOR LIVING · THE CAST, AT STREET SCALE
Moss hoarding campaign
MOSS · YES, WE BUILT THIS
The Nonchalant column dress
NONCHALANT · THE COLUMN DRESS
A CIFO gallery filled end to end with green light
CIFO · THE ROOM AS THE MEDIUM
Get Licensed at Piccadilly
GET LICENSED · PICCADILLY
WHAT THE STUDIO IS FOR

Making complicated simple. It is the hardest thing to do well, and it is the whole job.

Every brand arrives with more information than a customer will ever read and less clarity than a customer needs in four seconds. Our work is the compression: finding the one true thing, then defending it across every surface the brand touches.

We do not sell volume of message. We sell the decision that makes the volume unnecessary. Thirty years of doing that, in three countries, across food, fashion, construction, health, technology and the arts.

The Niluu silk eye mask and its tag
THE OBJECT · WHERE A BRAND IS ACTUALLY TOUCHED
THE CRAFT

Marks, type and print, drawn rather than specified.

Custom typography, hand-drawn marks, illustration systems and printed objects. The parts of the work that cannot be bought off a shelf, and the parts a customer feels before they can name why.

The 4Sisters mark
4SISTERS · THE FOUR SISTERS, DRAWN
The 4Sisters type system
CUSTOM TYPE · CRAFT WITHOUT COSTUME
The Martin Foods M
MARTIN FOODS · THE M AS TWO PEOPLE REACHING OUT
The Bright Autism mark on a card
BRIGHT AUTISM · A SHAPE THAT NEVER READS AS A DIAGNOSIS
The Niluu mark
NILUU · THE MARK, WHERE IT COMES FROM
The Belcare wordmark
BELCARE · BEL AND CARE, HELD APART ON PURPOSE
The Neighbors wordmark
NEIGHBORS · THE WORDMARK
Four illustrated characters, left to right Luigi Pomodoro, Butter Belle, Chicken Bob and Chelsea Cheese
ILLUSTRATION · LUIGI POMODORO · BUTTER BELLE · CHICKEN BOB · CHELSEA CHEESE
Painted texture for Tamarí
TAMARÍ · THE PAINT, THE BRAND'S ONLY TEXTURE
The Brigati swing tag
PRINT · BRIGATI, FOR THE FEW
A sealed certificate
GET LICENSED · SEALED, SIGNED, KEPT
The CIFO mark in print
CIFO · THE MARK, IN PRINT
MOSS · I'M MOSS
ONE HUNDRED EMPLOYEES, ONE HOUR EACH, ON CAMERA. THE CAMPAIGN CAME OUT OF WHAT THEY SAID.
FILM AND PHOTOGRAPHY

Real people, real places, no stock.

We shoot the workforce, the founder, the family and the street. Where a category reaches for a library image, we put a camera in front of the person the brand is actually about.

4SISTERS · THE ORIGIN FILM, HAND DRAWN
PANOLINI · NO TAPES, NO FUSS. JUST A PERFECT FIT.
BETTER NOT YOUNGER · THE CAMPAIGN FILM
MOSS · THE WORKFORCE FILMS DOING THE HIRING
A Moss employee portrait
FACES OF MOSS
A Moss employee portrait
FACES OF MOSS
A Moss employee portrait
FACES OF MOSS
A Moss employee portrait
FACES OF MOSS
On set with Nonchalant
NONCHALANT · ON SET
A bandoneón player among the barrels
TAMARÍ · THE KEY PHOTOGRAPH
THE STANDARD
If a line only works for the flagship, it is a campaign, not a structure.
Every decision we make gets pushed to the furthest corner of the business to see whether it holds. That is the difference between a look and a system, and it is the reason clients like Moss have kept us in house for four years rather than four months.
WHERE IT LANDS

Packaging, retail and the street.

The last piece of communication before a decision, and the first piece after it. Shelf, box, hand, wall.

A colour coded packaging system
MADE FOR LIVING · COLOUR CODED BY ABSORBENCY, FOUND IN ONE PASS
Panolini size 2 pack
PANOLINI · SIZE 2, CIAO
Panolini size 4 pack
PANOLINI · SIZE 4, THE COLOSSEUM
The Avelina Oatmeal Pancake and Waffle Mix pouch
AVELINA · THE PANCAKE AND WAFFLE MIX
The Neighbors cookie range boxed
NEIGHBORS · BOXED FOR THE DRIVEWAY HANDOVER
Tamarí case and gift box
TAMARÍ · THE CASE AND THE GIFT BOX
The Brigati box
BRIGATI · OPENED ONCE, KEPT AFTERWARDS
Nonchalant packaging
NONCHALANT · THE UNBOXING, KEPT SILENT
A bus shelter poster
GET LICENSED · WHERE THE DECISION GETS MADE
A Tamarí poster on the street
TAMARÍ · OUT OF HOME, THE STREET
Scott Moss
Unmatched creativity, passion and charisma.
SCOTT MOSS · CEO, MOSS CONSTRUCTION
THE PROOF

Twenty-two cases, told as arguments.

Problem, move, proof. Every case carries the strategy that produced the work, not only the work.

The full index →ALL CASES · FILTERABLE BY DISCIPLINE 4SistersNAMING · ARCHITECTURE · PACKAGING · LINE EXTENSION MossBRAND ARCHITECTURE · CAMPAIGN · FILM · WEB Made for LivingAUDIT · POSITIONING · PACKAGING · CAMPAIGN TamaríPLATFORM · LABEL SYSTEM · CAMPAIGN · TRADE BrigatiHERITAGE · IDENTITY · PHOTOGRAPHY · RETAIL