Brigati
For the few.
WHAT WE DID
Brand strategyCreative directionIdentity and logoCommunication pillarsCollection directionPhotographyPackagingEditorial ecommerceDigital designExperience designRetailPR and launch
SCROLL
In 2024 Ricardo De la Blanca Brigati set out not to build a brand but to resurrect one. Alongside his son, the journalist and strategist Ricardo De la Blanca IV, and his wife Cheryl Herger, a veteran of fashion entrepreneurship, the family went looking for a legacy that had once dressed a continent.
The house began in the 1950s, when Ricardo De la Blanca II and Graziella Brigati built a fashion business that stretched across the Americas. Political shifts and social upheaval dissolved it, and left a beautiful silence behind.
The task was to turn a private inheritance into a global fashion identity without losing its soul, which is the part that usually goes first. Heritage brands fail in one of two directions: they either become a museum, or they become a logo with a date printed under it.
Brigati was not a name to invent. It was a name to reclaim. That distinction governed everything: no invented provenance, no borrowed Italy, no story the family could not personally stand behind.
Fashion as remembrance. Every thread a tribute, every silhouette a story.
Heritage is anchored in real history, and only real history. Elegance is refined without being sterile. Gusto is the untranslatable spark that defines Italian boldness, and it is the one that keeps the brand from becoming a mausoleum.
Ricardo and Cheryl built the collection, balancing neoclassical reference against contemporary taste. Ricardo IV unearthed the family's aesthetic DNA and carried it from Gropparello to Miami, fusing editorial vision with ancestral homage.
A logo drawn from Renaissance symbology, a box lined with a painting rather than a pattern, and a swing tag that carries the line the house answers to.
From Instagram storytelling to editorial ecommerce, the experience was built to be tactile, tasteful and timeless. The shop reads like a magazine that happens to sell, because that is how this customer buys.
Every surface repeats the same restraint. If the object is quiet, the interface has no business being loud.
Brigati didn't arrive. It reappeared.
