We make your brand stand out from the crowded world of competition by making it unique, relevant
We sit down to help define your communications, your logo, your web messages, your social media, etc. It takes four weeks, and during this time, we deeply invest ourselves in understanding your company. We don't take a cookie-cutter approach: we know no size fits all. Therefore, this stage is crucial in our process. It is here when we figure out what your real competitive advantage is, what your weaknesses are, and in which area you should compete. You become our PARTNER, our friend, and together we will define the route map to follow to build a successful communication strategy that will stay true to your goals, and, consequently, help your company grow.
What we do
"Our goals can only be reached through the vehicle of a plan"
— Pablo Picasso.
The key service that we provide at our agency is our RDLB Communication Roadmap, a holistic plan for your company’s communication strategy.
After a thorough analysis of your brand, customers, competition, and competitive advantage; We will create the right path for your brand’s communication. A roadmap ready to execute professional content, targeted campaigns, PR services and more.
Brands are sold through emotions, through stories. People need to feel they are buying more than just a physical product, something that evokes a strong emotional reaction. We are masters at creating stories behind brands. But these stories must be honest, transparent, and authentic. So, getting to know the real you is critical to uncover a story worth telling.
First impressions are important. Today, websites are first impressions of businesses or people. Websites need to be simple yet powerful; they need to capture your essence. Who are you? What do you do? Why do you do what you do? At RDLB, we can help you identify what you should be showcasing on your website and what it should look like to better reflect who you are to your audience in a way that speaks to them. We can create all the content and coding you need to ensure your business has a flawless storefront.
Campaigns are coordinated actions that occur in a specific time frame to achieve particular goals. It has to be just one message perfectly landed on all points of contact, creating real brand experiences that help understand the value proposition. We have lots of experience running several successful campaigns in Europe, Asia, Latin America, and the USA for companies like Coca-Cola, Telefonica, Vodafone, CNN, and many others!
Your communication efforts need to be led by a strong logo. Investing in the logo as an asset is not just a smart idea but a necessity! There are infinite fonts and tools to play with when creating a logo, so it is always hard to keep your objective in mind. At the end of the day, there is only one logo that authentically synthesizes your brand. We know to create more than just a beautiful letter combination. We know how to make a symbol, an image, that will portray your brand’s true colors. Logos have the superpower of uniting all your products, employees, locations, social media, etc. with one simple, easily recognizable icon.
Social media gave power to the people. Now everybody is a media station that can create and share content anytime, anywhere. Success in social media is based on engagement, and although it may seem easy, it requires a lot more thought than people assume. It is a time-consuming task that needs to be focused, coherent, well-planned, honest, and touching. We are here to take care of your social media accounts, with the purpose of growing your audience to bring traffic to your business and to display the heart of your brand.
We creates brands that evoke emotions. The digital world we live in brings with it a great deal of scrutiny before ever doing business with a company. Everybody surfs the Internet to find out as much as possible about not only the company but the leaders and values behind it. Building a positive, strong reputation helps companies grow. A sense of transparency and trust in the people behind the brand is deeply important, and personal branding is the way to go. We have worked closely on this not only with top executives but also presidents and political candidates.
It is a non-traditional approach to marketing and building a strong following and an effective one. Podcasts are an untapped and underestimated tool that RDLB seeks to put into play. They have become a growing and accessible medium through which to establish a brand and its culture. Since there is lower competition than in other forms of social media, it is easy to find niches to explore. They are an entertaining way to multitask while commuting to work or doing household chores, and 32% of Americans have already become very loyal listeners to podcasts.
We help companies develop remarkable brands, create powerful campaigns, and understand their competitive advantage by tapping into the real purpose of their companies. Having a powerful purpose and brand will resonate not just with consumers, but with your people. Building a brand that brings together your team and customers as a family is what creates unstoppable companies!
90% of consumers around the world want the brands they do business with to share their core values.
Yes, purpose-driven brands win people’s hearts and minds. They generate more loyalty, trust, love and respect than any other kind of brand. There is an increasing amount evidence of pointing to the need for deeper, purposeful brand strategy, and the benefits of acting on purpose.
Give your brand the leverage it deserves.