brands and campaigns
that build relationships.
Brands with a purpose have
90% of consumers around the world want the brands
they do business with to share their core values.
Yes, purpose-driven brands win people’s hearts and minds. They generate more loyalty, trust, love and respect than any other kind
of brand. There is an increasing amount evidence of pointing
to the need for deeper, purposeful brand strategy, and the benefits
of acting on purpose.
It’s all about
What we do in this agency is foster and create bonds with your company’s customer. There are several different ways we do that,
but more important to what we do, how we do it is through
a process that we coined: USERS
Our team and yours come together
to discuss, breakdown, and then understand what your product/service gives to the market and how it’s doing so in a right or wrong way.
We then strategize and develop
a multifaceted plan that addresses.
the weaknesses in the current market strategy or the product branding.
Now comes the magic, we create heaps of content that addresses the purpose and heart of your company, but through behaviorally targeted research.We don’t believe in creating content without substance. We will create smart, interesting, content that directly portrays your missions and goals.
Anyone who says they know how
the market will react is lying. No one
does and we don’t lie, once your content and rebranding hits the market, we will study and react to the fallout from the market, this will give us all the needed insight to make the power move.
Now we turn the tables. With the knowledge of the market coupled with a longer relationship with you and your product/service we can move into scaling your market and not just target the innovators and early adapters but begin to enter the mass market.
Contact us to explain you how our workshop will give leverage to your business.
Give us just 4 weeks
to discover your brand’s potential.
We sit down to help define your communications, your logo, your web messages, your social media, etc. It takes four weeks, and during this time, we deeply invest ourselves in understanding your company.
We don't take a cookie-cutter approach: we know no size fits all. Therefore, this stage is crucial in our process. It is here when we figure out what your real competitive advantage is, what your weaknesses are, and in which area you should compete. You become our PARTNER,
our friend, and together we will define the route map to follow
to build a successful communication strategy that will stay true to your goals, and, consequently, help your company grow.
What we do.
Brands are sold through emotions, through stories.
People need to feel they are buying more than just a physical product, something that evokes a strong emotional reaction. We are masters at creating stories behind brands. But these stories must be honest, transparent, and authentic. So, getting to know the real you is critical to uncover a story worth telling.
First impressions are important. Today, websites are first impressions of businesses or people. Websites need to be simple yet powerful; they need to capture your essence. Who are you? What do you do? Why do you do what you do? At RDLB, we can help you identify what you should be showcasing on your website and what it should look like to better reflect who you are to your audience in a way that speaks to them. We can create all the content and coding you need to ensure your business has a flawless storefront.
Your communication efforts need to be led by a strong logo. Investing in the logo as an asset is not just a smart idea but a necessity! There are infinite fonts and tools to play with when creating a logo, so it is always hard to keep your objective in mind. At the end of the day, there is only one logo that authentically synthesizes your brand. We know to create more than just a beautiful letter combination. We know how to make a symbol, an image, that will portray your brand’s true colors. Logos have the superpower of uniting all your products, employees, locations, social media, etc. with one simple, easily recognizable icon.
Social media gave power to the people.
Now everybody is a media station that can create and share content anytime, anywhere. Success in social media is based on engagement, and although it may seem easy, it requires a lot more thought than people assume. It is a time-consuming task that needs to be focused, coherent, well-planned, honest, and touching. We are here to take care of your social media accounts, with the purpose of growing your audience to bring traffic to your business and to display the heart of your brand.
Campaigns are coordinated actions that occur in a specific time frame to achieve particular goals.
It has to be just one message perfectly landed on all points of contact, creating real brand experiences that help understand the value proposition. We have lots of experience running several successful campaigns in Europe, Asia, Latin America, and the USA for companies like Coca-Cola, Telefonica, Vodafone, CNN, and many others!
It is a non-traditional approach to marketing and building a strong following and an effective one.
Podcasts are an untapped and underestimated tool that RDLB seeks to put into play. They have become a growing and accessible medium through which to establish a brand and its culture. Since there is lower competition than in other forms of social media, it is easy to find niches to explore. They are an entertaining way to multitask while commuting to work or doing household chores, and 32% of Americans have already become very loyal listeners to podcasts.
We creates brands that evoke emotions.
The digital world we live in brings with it a great deal of scrutiny before ever doing business with a company. Everybody surfs the Internet to find out as much as possible about not only the company but the leaders and values behind it. Building a positive, strong reputation helps companies grow. A sense of transparency and trust in the people behind the brand is deeply important, and personal branding is the way to go. We have worked closely on this not only with top executives but also presidents and political candidates.
See how marketing wisdom and creative craftsmanship have unleashed our clients brand power.
Browse the latest case stories that have given our clients invaluable brand equity.