Brands are sold through emotions, through stories.

People need to feel they are buying more than just a physical product, something that evokes a strong emotional reaction. We are masters at creating stories behind brands. But these stories must be honest, transparent, and authentic. So, getting to know the real you is critical to uncover a story worth telling.

First impressions are important. Today, websites are first impressions of businesses or people. Websites need to be simple yet powerful; they need to capture your essence. Who are you? What do you do? Why do you do what you do? At RDLB, we can help you identify what you should be showcasing on your website and what it should look like to better reflect who you are to your audience in a way that speaks to them. We can create all the content and coding you need to ensure your business has a flawless storefront.

Your communication efforts need to be led by a strong logo. Investing in the logo as an asset is not just a smart idea but a necessity! There are infinite fonts and tools to play with when creating a logo, so it is always hard to keep your objective in mind. At the end of the day, there is only one logo that authentically synthesizes your brand. We know to create more than just a beautiful letter combination. We know how to make a symbol, an image, that will portray your brand’s true colors. Logos have the superpower of uniting all your products, employees, locations, social media, etc. with one simple, easily recognizable icon.

Social media gave power to the people. Now everybody is a media station that can create and share content anytime, anywhere. Success in social media is based on engagement, and although it may seem easy, it requires a lot more thought than people assume. It is a time-consuming task that needs to be focused, coherent, well-planned, honest, and touching. We are here to take care of your social media accounts, with the purpose of growing your audience to bring traffic to your business and to display the heart of your brand.

Campaigns are coordinated actions that occur in a specific time frame to achieve particular goals. It has to be just one message perfectly landed on all points of contact, creating real brand experiences that help understand the value proposition. We have lots of experience running several successful campaigns in Europe, Asia, Latin America, and the USA for companies like Coca-Cola, Telefonica, Vodafone, CNN, and many others!

It is a non-traditional approach to marketing and building a strong following and an effective one. Podcasts are an untapped and underestimated tool that RDLB seeks to put into play. They have become a growing and accessible medium through which to establish a brand and its culture. Since there is lower competition than in other forms of social media, it is easy to find niches to explore. They are an entertaining way to multitask while commuting to work or doing household chores, and 32% of Americans have already become very loyal listeners to podcasts.

We creates brands that evoke emotions. The digital world we live in brings with it a great deal of scrutiny before ever doing business with a company. Everybody surfs the Internet to find out as much as possible about not only the company but the leaders and values behind it. Building a positive, strong reputation helps companies grow. A sense of transparency and trust in the people behind the brand is deeply important, and personal branding is the way to go. We have worked closely on this not only with top executives but also presidents and political candidates.