Branding & Identity
A jewelry brand; an invitation for adventure; a side of you that you’ve left behind.
The Wyld Box collection seamlessly blends distinctive moments with pieces of global sophistication, capturing modern tastes through a unique perspective. Designed for bold, wild, empowered women; curated by our illustrious Rosanna Fiedler, a seasoned veteran in luxury fashion with a sharp eye for the perfect fashion statements.
In essence, Wyld Box Jewelry and Rosanna Fiedler are one in their mission - to empower women with pieces that are as dynamic and adventurous as she is. It's more than jewelry; it’s a celebration of a woman's journey, crafted by a leader who has made that journey herself.
The chosen logo mark is the original typography of Wyld Box adjusted to become horizontal in nature with Jewelry as a complementary element. This logo mark is intended for primary use and is accompanied by the icon.
The icon is intended to be used as a small detail on any brand collateral. It is more legible and easily printed which lends itself for packaging and short-handed use like a website icon.
The icon’s use is to become like the Nike Swoosh in that it can recall the brand without having to name it.
The typography system exudes elegance and edginess as we mix and blend serifs and sans-serif typefaces in the artworks. They are a reflection of the word mark’s femininity, and the boldness of the brand as a whole.
The descriptive details of the text can be made bolder by italicizing keywords in the brand messaging to further call out to the audience.
The photography style surrounds everyday stills of the women with their jewelry. Scenes that would ordinarily be mundane become bold, interesting, unique, when the jewelry is used. This style can become recognizable with the brand and also serve to showcase both the ideal woman to this brand, and the vibe boost when using the jewelry.
Additionally, image treatment is either B/W inspired by YSL strong contrast imagery, or Warm-toned more vintage coloring.
The brand’s color palette comes from neutral tones and skin tones present in the brand’s models creating a more inclusive identity.
The website is a bespoke design system that displays the product shots i combination with lifestyle shoots to help evoke the brand’s visual identity. We stray away from conventional store designs and pivot to a more artistic and individualistic design to set Wyld Box Jewelry apart.
The site is still easily navigable with the first section displaying the store’s best sellers, then the separate collections by style, and lastly a category list to choose from, redirecting to a separate page with the product index.