Team
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RDLB
Services
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Creative Direction
Branding & Identity
Strategy
Website
Digital Design
Video
Packaging Design
About
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The story of one family in Mer Rouge Louisiana that’s been growing, processing, and selling rice for generations.
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The Kennedy’s, father Elton Kennedy, and his four daughters Meryl, Patchez, Felicity, and Chantel saw their dad taking care of the family business. It wasn’t long when their father retired that they sisters came together to start a new chapter in their family business. That’s when we at RDLB Agency got the call to come on down to the farm and learn more about their situation.
While we could have offered the sisters a variety of products and services that could have pushed the message of KenChow further in their B2B space, we decided to be brutally honest. They needed a new brand identity. Something that both honored the past and legacy of the company, while really expressing and describing the essence of what the company was today.
After meetings where we got to understand their company’s potential opportunities, we knew what the right path forward was for the sisters. We came up with their new brand, 4sisters...and a farm in Louisiana. A fun, memorable, and true brand identity of their business, with an authentic story to match.
We developed a brand book as well as a host of products like an animated cartoon video detailing the brand story, a mockup website, posts, and pitches to give them a taste of their new identity.
Click to more info...
Click to more info...
This insight gave way to the new line extension of the 4sisters: KidsFavs. Delicious, diverse, instant cook rice meals, specially made for kids to enjoy. With every new flavor comes a new character that the kids can learn about, play with, and look forward to seeing on the grocery aisle shelves.
From Cheesy white rice to Chelsea Cheese a fast-paced city girl with far too much on her mind to deal with whacky adventures, or Chicken Bob a cowboy straight from the wild west in your hands. With scannable QR codes to take the kids straight from the package to play time or story time, we are supporting the sisters into a new field by innovating and engaging their base.
