Parentezi
Team
RDLB
Services
Creative Direction
Branding & Identity
Strategy
Digital Design
Video
Packaging Design
About
During the early stages of the pandemic, when companies were scared to take chances, make serious investments, and much less try something daring, Parentezi was born.
The Challenge
Created by Cheryl Herger an experienced designer and boutique store owner during a period where the world came to sudden slow down and people were able to reflect on their circumstances, culture, and trends, the idea of Quite Luxury and understated elegance began to pick up traction.
Collaborating closely with Cheryl Herger (Founder & CEO) and her team, the agency worked hand in hand to formulate a brand identity, image, and presence that would make an impact in the aspired audience. Diving deep into the fashion industry and analyzing what the hot trends and innovations were in branding, we quickly realized that the vision of Parentezi was perfect for the need in the industry for brandless, simple yet sophisticated, luxury. Something that worked perfectly while working from home and a night out in the city, a brand that resonated with the chic women of today’s fashion world while keeping it understated and timeless for any wardrobe.
The Result
In lightning speed, the agency was able to create a modern, sleek, seductive brand identity with a new logo, website, content, and production to constantly push Parentezi at the top of customer’s feeds and minds.We strategically focused on digital marketing, leveraging social media platforms and influencer collaborations to generate brand awareness and drive traffic to the Parentezi website. Through captivating visuals, engaging storytelling, and carefully curated content, we established an online presence that resonated with the target audience.
As Parentezi gained momentum and customer loyalty, we continued to innovate and evolve the brand, optimizing the website for mobile devices, implemented user-friendly navigation, and integrated a secure and convenient e-commerce platform. This allowed customers to browse and purchase Parentezi's products effortlessly, even during the pandemic when physical retail was limited.
.png)
