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Insights
On Design, Marketing Campaigns, Influencers, Brands, and Competitive Strategies.
3 min read
What is Branding, and Why is it Essential for Your Business?
Branding is much more than a logo or a visual design—it’s the heart and soul of how the world perceives your business.
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3 min read
The future of advertising is upon us! These groundbreaking commercials have been brought to life with the power of AI.
While many AI-created videos are unofficial, they showcase the potential and direction this technology is taking us.
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5 min read
Lessons in Timeless Branding from Martha Stewart: A Comparative Analysis vs Modern Influencers
In a world of fleeting trends, Martha Stewart’s enduring brand is a testament to the power of authenticity, consistency, and...
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2 min read
Spooktacular Marketing: How Brands Leverage the Spooky Season
Did you know that Halloween has become a significant marketing opportunity for brands? From limited edition products to immersive experience
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3 min read
The Blueprint for Timeless Branding & Design
These principles guide effective branding and design, fostering a resilient, authentic, and impactful approach. Please feel free to download
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5 min read
Slow Branding: Why It’s the Future of Marketing
The pressure to stay relevant has led many companies to prioritize quick wins—flashy campaigns, rapid product launches, and high-velocity ad
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3 min read
Social Listening in 2024: Why It’s Essential for Brand Success
Learn how top companies like Nike, Netflix, and LEGO use it to stay ahead, boost engagement, and grow brand loyalty.
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2 min read
How Apple Redefines Premium with The Weeknd’s Latest Video Shot on iPhone 16 Pro
Apple continues to master the art of delivering less, but better.
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2 min read
This is not a Brand... What exactly is brand strategy?
To easily grasp the concept, start by watching the video first! 🩷
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3 min read
The Do’s and Don'ts of Working with Family
Family-owned businesses often outperform their non-family counterparts due to their long-term vision, strong customer relationships, and...
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2 min read
Simone Biles: A Gymnastics GOAT and Branding Masterclass
Simone Biles, the undisputed queen of gymnastics, has transcended her athletic accomplishments to become a global brand icon.
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4 min read
How to Buildand StrengthenYour Brand
Learn how to create a strong brand identity, make a lasting first impression, and connect with your customers on a deeper level.
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