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Insights
On Design, Marketing Campaigns, Influencers, Brands, and Competitive Strategies.


Enhancing Brand Performance with Audit Services: Unlocking Brand Audit Benefits
A brand audit is more than a routine checkup. It’s a deep dive into your brand’s soul, revealing strengths, weaknesses, and untapped opportunities. When done right, it transforms your brand from a mere name into a legacy. Let’s explore how leveraging brand audit services can elevate your brand’s performance and secure its place at the pinnacle of your industry.
4 min read


Brand Guidelines Essentials: Defining Standards
Brand guidelines essentials provide the framework to achieve this. They define how your brand looks, sounds, and behaves across all platforms and mediums. Think about a multinational company expanding into new markets. Without clear standards, local teams might interpret the brand differently, diluting its impact. With robust guidelines, every piece of communication, from a website banner to a corporate report, aligns perfectly with the brand’s core values and visual identity
4 min read


Why Brand M&A Is Becoming the Most Valuable and Most Misunderstood Opportunity of the Decade
Discover why brand narrative now drives valuation in M&A. RDLB’s Communications-Driven Advisory helps companies earn premium multiples through strategic storytelling and investor-grade positioning.
4 min read


All Roads lead to a Purchase: Why Every Touch Matters in the Age of Omnichannel
A breakdown of market insights for omnichannel marketing based on case studies from Nike, Sephora, and Dick's Sporting Goods.
3 min read


What is Branding, and Why is it Essential for Your Business?
Branding is much more than a logo or a visual design—it’s the heart and soul of how the world perceives your business.
3 min read


The future of advertising is upon us! These groundbreaking commercials have been brought to life with the power of AI.
While many AI-created videos are unofficial, they showcase the potential and direction this technology is taking us.
3 min read


Lessons in Timeless Branding from Martha Stewart: A Comparative Analysis vs Modern Influencers
In a world of fleeting trends, Martha Stewart’s enduring brand is a testament to the power of authenticity, consistency, and...
5 min read


Spooktacular Marketing: How Brands Leverage the Spooky Season
Did you know that Halloween has become a significant marketing opportunity for brands? From limited edition products to immersive experience
2 min read


The Blueprint for Timeless Branding & Design
These principles guide effective branding and design, fostering a resilient, authentic, and impactful approach. Please feel free to download
3 min read


Slow Branding: Why It’s the Future of Marketing
The pressure to stay relevant has led many companies to prioritize quick wins—flashy campaigns, rapid product launches, and high-velocity ad
5 min read


Social Listening in 2024: Why It’s Essential for Brand Success
Learn how top companies like Nike, Netflix, and LEGO use it to stay ahead, boost engagement, and grow brand loyalty.
3 min read


How Apple Redefines Premium with The Weeknd’s Latest Video Shot on iPhone 16 Pro
Apple continues to master the art of delivering less, but better.
2 min read
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