Team
RDLB
Services
Naming
Branding Identity
Packaging
Creative Direction Storytelling
Website development Strategic Messaging for the American Market
About
Protecting Surfaces, Inspiring Trust: How to Make an Entrance in the US Market.
Belcare is a Spanish company with deep roots in the construction and materials industry. After decades of technical expertise, the company developed a line of advanced protective coatings for surfaces—a product line so effective, it feels almost magical. With European capital and vision, Belcare set its sights on the U.S. market, aiming to introduce a new level of surface protection to American homes and businesses.
The Challenge
Belcare wasn’t just selling a chemical—it was introducing a new standard of care. Their products protect materials like stone, tile, and glass from damage, discoloration, and microbial buildup. But in a crowded market of cleaning and surface solutions, the key was emotional differentiation: How do you show the importance of invisible protection?
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The Strategy
Rather than focus purely on the science or specs, we asked: what’s at stake when surfaces go unprotected? The answer: the people you love. That’s when the creative idea clicked—use babies, in everyday environments, to subconsciously communicate the importance of safety, hygiene, and care.
Seeing a baby crawling on a treated floor or playing in a pristine bathtub reframes Belcare from a chemical company into a brand that protects what matters most—our families, our homes, our peace of mind.
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The Execution
We created a clean, modern brand identity that balances clinical credibility with emotional warmth. The website is elegant, intuitive, and anchored by visual storytelling that seamlessly integrates the baby motif. Soft tones, honest photography, and clear messaging made Belcare feel both premium and personal.
From logo to digital experience, everything was designed to convey invisible strength and visible care.
The Result
With its U.S. launch, Belcare has begun establishing itself as a trusted name in advanced surface protection—positioned not just as a product, but a promise. The branding and creative direction have helped the company connect with retailers, contractors, and families alike.
By translating science into storytelling, and chemistry into care, RDLB gave Belcare the brand foundation it needed to grow in a new market—with emotional resonance, strategic clarity, and a visual identity built to last.
