Team
RDLB
Services
Logo
Branding & Identity
Web Development
About
Designing a Digital Home: How to Reflect High Fashion
Saville Dorfman is a recognized force in global luxury fashion. With nearly two decades of experience across modeling, PR, and brand development, he’s worked with icons like Tom Ford and Dolce & Gabbana, and led international expansion for CAMILLA. Today, as the Founder of SAVILLE, he channels his refined taste and strategic acumen into representing some of the world’s most coveted labels across the U.S. and Europe.
The Challenge
After years of building success for others, Saville was launching his own namesake showroom—a curated platform for representing elite fashion houses in luxury retail and hospitality. This new chapter demanded a brand presence as elegant, nuanced, and commanding as the designer relationships he cultivated. The identity had to reflect both Saville’s personal brand and the pedigree of the labels he represents.
The Assignment
RDLB was tasked with building the SAVILLE brand from the ground up, including:
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Logo and visual identity
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Website design and development
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Strategic messaging and value proposition
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A refined digital platform to showcase designer partners and invite new collaborations
The Strategy
Working with a fashion insider of Saville’s caliber posed a unique challenge: crafting a visual and verbal system that was elevated yet neutral—sophisticated enough for high fashion, but flexible enough to accommodate multiple luxury voices under one brand umbrella.
The design direction focused on understated elegance. The branding avoids trend-driven aesthetics, opting instead for timeless refinement—a canvas that lets partner labels shine while reinforcing Saville’s credibility and vision.
The Execution
We created a sleek, modern visual identity anchored by a minimalist logotype and an interface that feels editorial, intuitive, and intimate. On the website, visitors move through a curated experience—discovering the world-class designers SAVILLE represents, learning about Saville Dorfman’s legacy, and engaging with the brand’s offer of connection to exclusive luxury markets.
Every word, every layout, every interaction was crafted to reflect Saville’s singular positioning in the industry: as a trusted, discerning, globally connected tastemaker.
The Result
SAVILLE’s launch quickly attracted high-profile designers seeking representation across North America and Europe. The site has become a central hub for brand introductions, portfolio building, and relationship cultivation—serving not just as a digital business card, but as a mirror of Saville’s stature in fashion.
Designing for fashion is hard. Designing for someone who defines fashion is harder. RDLB delivered a brand identity and platform that balances grace, authority, and adaptability—giving Saville a digital home worthy of his global vision.
