Lyft
Uber owns the errand. Nobody owned the good night out.
Creative direction
Brand positioning
Campaign platform
4Sisters
A name assembled from the founders' surnames tells the trade who made it. It tells a shopper nothing.
Brand architecture
Identity
Packaging system
Moss
A building is a commodity outcome. The only thing a client cannot get elsewhere is who builds it, and what it is for.
Positioning
Verbal identity
Campaign
Made for Living
The discretion is not protecting her. It is confirming her fear.
Positioning
Brand platform
Naming architecture
Better Not Younger
Hair is not the protagonist. Hair is the antagonist. The product is the hero.
Strategy
Naming architecture
Campaign platform
Panolini
That is not a product preference. It is a definition.
Pricing and protection mapping
Positioning
Concept testing
CIFO
Her legacy is not about collecting. It is about revealing.
Branding and identity
Strategy
Website
Nonchalant
She is not dressing to be looked at. She is dressing to not think about it again.
Brand strategy
Communication pillars
Identity
Get Licensed
They are closer to first responders than to the stereotype.
Brand architecture
Naming
Identity
Martin Foods
Martin is not in the protein business. They are in the relationship business.
Positioning
Logo design
Identity system
Belcare
What is at stake when a surface goes unprotected? The people you love.
Brand identity
Packaging system
Creative direction
Neighbors
He called everyone neighb.
Just cause definition
Visual identity
Logo design
ChaiOne
The company was easy to like and impossible to understand.
Positioning strategy
Blue ocean analysis
Branding and identity
Tamarí
Every country has a wine. Argentina has a dance.
Naming and brand architecture
Logo
Identity
Bright Autism
Your child is not broken. They are simply bright in their own way.
Visual identity
Naming
Messaging architecture
Brigati
Fashion as remembrance. Every thread a tribute, every silhouette a story.
Creative direction
Identity and logo
Communication pillars
Saville
Designing for fashion is hard. Designing for someone who defines fashion is harder.
Branding and identity
Strategic messaging
Value proposition
Niluu
Silk is not a look. It is a sensation.
Brand development
Brand strategy
Brand messaging
PACT Capital
Expertise you can hold on to, and inspiration you can act upon.
Brand strategy
Brand architecture
Visual identity
Avelina
Enter the field with the fewest competitors and take it first.
Brand workshop
Blue ocean positioning
Visual identity refinement
EFC
Not disparate ventures. A single vision expressed through multiple forms.
Brand architecture
Naming conventions
Brand and identity
InfraMappa
It should be sold as infrastructure insurance. A line item that pays for itself.
Category definition
Messaging system
Brand identity refresh