A brand people believe is the only one that keeps growing.
Two generations. Four houses. One practice that makes complicated things simple.
Most companies do not have a messaging problem. They have twelve versions of themselves, written by different people, at different times, for different rooms.
The competitive set says one thing. The sales deck says another. The founder tells a better story in person than the website tells at all. None of it is wrong. It has simply never been decided.
We decide it. Then we build everything that follows from the decision, and we keep building it long after the deck would have been filed.
The name was a
signature first.
Ricardo De La Blanca Brigati, founder of DLB Group.
DLB Group began where results are counted rather than described. Trade marketing, events, production, activations: the below the line end of the business, built for Procter & Gamble, Coca-Cola, Hasbro, Turner, Cartoon Network, CNN, HTC, Nokia, BlackBerry, Ray-Ban, Vodafone and Mastercard across the Americas and Spain.
It grew from one room into a headquarters in Miami and offices in Mexico, Panama, Colombia, Venezuela, Chile and Spain, with a partnership into Italy. Ten foreign offices, seven countries staffed, fifteen served. Along the way it ran a national political campaign in Colombia, and the work changed as it grew: executing a campaign became deciding what a company should say in the first place.
That shift, from below the line into strategic communications and branding, is the one that mattered. Technology came last, through venture projects, and for the same reason as everything else. The question was never which tools to buy. It was what a company is, and who has to believe it.
Sources Hispanic Executive (opens in a new tab)LatinSpots (opens in a new tab)Hispanic PR Blog (opens in a new tab)
Two generations is more than a story. It is a family discipline.
Judgment, earned in advance.
Three decades of international practice buys one thing that cannot be bought any other way: knowing which problem is the real one, and which room it has to be solved in.
Execution, built to compound.
A studio that researches, produces and ships under its own name, and gets faster every quarter because the system it works inside keeps everything it learns.
Four houses, and the work each one holds.
The account centre. Where relationships are held, where the work is presented, and where the house is answerable for what it put its name on.
The centre of gravity for the Americas. The market that sets the pace, and the room closest to the work moving fastest.
Where a great deal of the making happens. Illustration, graphic design and production, serving every market we work in.
The same craft, in Italy. Creative and production, close to the fashion and the film work.
Eight further cities carry partners rather than offices. They are drawn in grey and never as a house.
Strategists. Creatives. Advisors. Makers.
Advisory
The counsel the studio leans on. Media, finance, enterprise and government, close to the decisions.
Dominik KaiserMedia and TechnologyFounder of Switzerland's largest private TV group, 3 Plus Group AG. Stanford GSB alumnus.
James TannahillPrivate Equity and GrowthPresident of Plocamium Holdings, co-founder of 1nessAgency. MBA, Cornell University.
Ernesto RangelFinance and AdvisoryFounding partner of LifeInvest Wealth Management. Three decades in international finance. YPO member.
Jose J. VergaraGlobal EnterpriseC-level roles at Marsh McLennan and Verizon, leading organizations across 12 countries. YPO since 2011.
Dr. Patricia NzolantinaEntrepreneurship and InclusionFounder and academic working across international development, enterprise growth and inclusive economies.
Josh RussoDefense Technology and IndustryAdvises on the defense and aerospace technology sector, veteran affairs and industrial partnerships.
Cece SiracuseGovernment Relations and HealthcareTwo decades in public affairs and healthcare policy, advising leadership on regulated markets.
Ivan Kindler von KnoblochVentures
Creative
The idea, the art direction and the thing people actually see.
Gianluca FavroCreative Strategist
Francesca HsuPhotographer · Creative Director
Adriana RodriguezHead of Illustration
Juan P EcheverriVisual Artist · Photographer
Production
Film, audio and the long unglamorous middle where work gets made.
Freddy De SantaHead of AV Production
Giorgio ImpellizzeriHead of Fashion
Annalisa AllioneAudio Visual Editor
Design
Systems, surfaces and objects, from a type scale to a shelf.
Yillian Crespo HunckBrand Strategist
Mariette HellmundVisual Designer
Warren HsiehIndustrial Designer
Fernando PeraltaInnovation Architect
Growth
Getting it into market, in front of the right people, and measured.
Karen FerranteDigital Marketing Strategist
Ester GonzalesE-commerce and Digital Partner
Lucia TapiaHead of PR · US Northeast
Ornella LibiAccount Director
