Team
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RDLB
Services
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Creative Direction
Branding & Identity
Strategy
Digital Design
Video
About
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Moss Construction, a family company founded by Bob Moss and his sons Scott and Chad, had established a reputation for delivering exceptional projects and working with the most talented individuals in the construction industry.
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RDLB Agency's collaboration with Moss began with a discussion on implementing a new tool to preserve and reinforce the company culture, as well as highlight the achievements of the team. We quickly recognized the need to showcase Moss’s impact externally, promote internal dialogue, and give greater recognition to the people behind their remarkable buildings.
The challenge for Moss Construction was two fold. Firstly, they needed to increase external awareness of their exceptional work, as their reputation was not widely known outside the industry. Secondly, there was a lack of internal dialogue and recognition for the team members who contributed to the company's success. Our task was to develop a campaign that would proudly showcase Moss’s impact in cities, empower the construction workers, and highlight the collective achievements of the team.
We developed the "Yes, we built this!" campaign, featuring photos of Moss construction workers displayed on flyers and project sites. This initiative proudly showcased Moss’s impact in cities, while empowering the workers who were instrumental in creating the exceptional projects.
To further recognize the team and their contributions, we created the "Faces of Moss" video series. These interviews highlighted the everyday heroes at Moss who turned their projects into a reality. By emphasizing the value of teamwork and the collective effort behind their success, Moss reinforced their company culture and celebrated their team members.
