Team
RDLB
Services
Brand Identity
Market Positioning
Messaging
Sales Enablement
Content Direction
Web development
About
A Classic Innovation Case: How to educate the market on a unique, ‘blue ocean’ solution.
Inframappa is a Silicon Valley-based innovator offering Infrastructure Mapping as a Service (IMaaS)—a comprehensive GIS-powered platform that digitizes and visualizes all underground, surface, and overhead infrastructure assets. By combining real-time Io T data, AR/VR capabilities, and intuitive SaaS access, Inframappa empowers organizations to manage facilities more safely, efficiently, and intelligently.
Their clients include school districts, government agencies, healthcare facilities, and private campuses—all looking to reduce risk, preserve institutional knowledge, and gain clarity over increasingly complex infrastructure networks.
The Challenge
While their technology was robust, Inframappa struggled to clearly convey its value to anon-technical audience. They needed to educate the market, stand out in a blue ocean category, and most importantly—reframe their service from a “smart tool” into a cost-saving, risk-reducing essential.
The Insight
Through a deep-dive brand workshop with Inframappa’s leadership, sales, and marketing teams, RDLB uncovered three key insights:
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The true value is financial and operational, not technical.
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Facility managers care about avoiding outages, saving money, and reducing liability—not digital twins or dashboards.
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They weren’t selling software—they were selling peace of mind.
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Inframappa’s impact was so significant, it should be seen as infrastructure insurance. A line-item that pays for itself.
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Visuals and tone must build trust, not chase trends.
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The brand needed to evolve from a tech-startup look to one that conveyed maturity, reliability, and institutional confidence.
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The Result
RDLB repositioned Inframappa as the first and leading IMaaS provider, transforming both how they looked and how they spoke to their audience.
Key Deliverables:
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Brand Positioning: Defined IMaaS and reframed messaging around cost avoidance, operational continuity, and risk mitigation.
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Messaging System: Clear, bold narrative used across sales decks, web copy, and collateral—focused on value, not features.
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Visual Identity Refresh: Mature, clean design system applied across decks, one-pagers, and digital touchpoints.
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Sales Enablement: Redesigned pitch materials and leave-behinds that simplified the offering and accelerated understanding.
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Content Direction: Strategy for case studies, podcasts, and social media that positions Inframappa as a thought leader in infrastructure intelligence.
Inframappa now presents as a trusted partner, not just a platform—clearly differentiated, category-defining, and built to win long-term clients.
