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RDLB
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Creative Direction
Branding & Identity
Strategy
Digital Design
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Experience Design
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About
Reawakening Memories by reviving traditions: How a family reimagined their legacy.
In 2024, Ricardo De la Blanca Brigati—CEO and founder of RDLB Agency—set out not to build a brand, but to resurrect one. Alongside his son, journalist and strategist. Ricardo De la Blanca IV, and his wife Cheryl Herger, a veteran of fashion entrepreneurship, the family didn’t just dream of launching a label. They dreamed of reviving a generational legacy that had once dressed a continent—and was almost lost to time.
The challenge?
To transform this personal heritage into a global fashion identity without losing its soul. Most fashion brands are born from trends. Brigati was born from memory.
This wasn’t nostalgia. It was inheritance.
Brigati wasn’t a name to invent—it was a name to reclaim.
The family’s legacy began in the 1950s, when Ricardo’s parents—Ricardo De la Blanca II and Graziella Brigati—built a fashion empire that stretched across the Americas. But political shifts and social upheavals dissolved the dream, leaving behind a beautiful silence.
Until now.
The insight was clear: fashion as remembrance. Every thread a tribute. Every silhouette a story.
Brigati wouldn’t just sell garments—it would awaken generations.
The Transformation
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A Brand With Bloodline. We anchored Brigati in a powerful concept:“To revive traditions by awakening memories.” That mission became the north star for every touchpoint—from design language to storytelling tone.
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Designed by the Family, for the World. While Ricardo and Cheryl crafted the collection, balancing neoclassical inspiration with contemporary taste, Ricardo IV unearthed the family’s aesthetic DNA. From Gropparello, Italy, to Miami, Florida, he fused editorial vision with ancestral homage—building a brand that carried both time and place.
The result?
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A logo inspired by Renaissance symbology.
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Packaging that felt like heirlooms.
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A site that whispered secrets from the past in a modern voice.
3. Strategic Positioning and Identity RDLB guided every step:
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Visual Language: Inspired by neoclassicism, with palettes pulled from aged frescoes, Roman stone, and Mediterranean shadowplay.
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Communication Pillars:
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Heritage–Anchored in real history.
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Elegance–Refined, but never sterile.
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Gusto–That untranslatable spark that defines Italian boldness.
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Digital Experience: From Instagram storytelling to editorial e-commerce, the Brigati experience was made tactile, tasteful, and timeless.
4. A Launch With Momentum Leveraging RDLB’s PR and creative muscle, Brigati landed with resonance. Early retail collaborations, boutique interest, and industry press positioned the brand not as a startup, but as a return.
The Result
Brigati didn’t arrive—it reappeared. As if it had never left. A name. A brand. A memory, walking once more.
Because greatness doesn’t expire, it waits.
And with each step forward, Brigati continues its journey—not toward the future, but toward a revival of soul, style, and story
