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Team

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RDLB

Services

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Brand Strategy
Visual Identity
Naming & Messaging
Packaging Design
UX/UI Design
Social Content System
Podcast Concept & Copy
Art Direction
Design Framework
Educational Content Strategy

About

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The Power of a Brighter Perspective: How changing the outlook on Autism unlocks children's potential.

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Bright Autism is a pioneering brand from Zaimella, dedicated to supporting families raising children on the autism spectrum. Born from the belief that every child holds a unique kind of brilliance, the brand offers sensory-friendly products, expert guidance, and a deeply human message: you are not alone, and your child is not broken — they are simply bright in their own way.

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Backed by Zaimella’s scientific rigor and guided by real family insights, Bright Autism bridges emotional understanding with practical tools.

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The Challenge

 

Most autism-related brands speak in clinical, cold, or overly complex language. Their visuals can feel institutional — or worse, overwhelming for sensitive children. Zaimella asked RDLB to do the opposite: to design a brand that feels like a trusted friend, communicates clearly and beautifully to both parent and child, and positions neurodivergence as strength, not limitation.

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The Insight​

 

Parents don’t just need products. They need community, clarity, and care.Bright Autism isn’t about fixing kids—it’s about celebrating their unique design and giving families the tools to thrive. By combining sensory-aware design, emotionally intelligent messaging, and empowering education, we could reframe the category as aspirational, modern, and loving.

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The Execution

 

We crafted a full brand ecosystem where every detail—from color to content—reflects sensory intelligence and heartfelt optimism.
 

  • Visual Identity:

    • A glowing, curved word mark with a smiling glyph in the “g” of “Bright”

    • A color system of soothing pastels (lavender, mint, sky, amber) designed with sensory calm in mind

    • Iconography, shapes, and illustrations that feel organic, playful, and emotionally accessible​

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  • Tone of Voice:

    • Clear, compassionate, and uplifting—language that empowers rather than pities

    • Parent-centered storytelling that acknowledges the real challenges while highlighting moments of joy, growth, and discovery.

  • The Bright Autism Podcast:

    • A content series featuring voices from mothers, psychologists, and neurodevelopmental experts

    • Designed to help parents navigate autism with insight, empathy, and empowerment

    • Extends the brand’s mission from product to platform — creating a trusted hub for education and community

  • Product Architecture & Packaging:

    • Clean systems that speak clearly to parents without visual noise

    • Illustrative backdrops that help differentiate SKUs while maintaining brand consistency

  • Digital Presence:

    • A website that balances ecommerce with editorial warmth

    • Social media templates that prioritize readability, emotion, and engagement

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At RDLB, we helped Bright Autism evolve from a product brand into a purpose-driven platform—reframing their offerings not as sensory toys, but as instruments to unlock the genius within. By shifting the narrative to focus on the emotional heart of the brand—the parents who see beyond the diagnosis and believe in their children’s extraordinary potential—we built a brand rooted in belonging, empowerment, and discovery.

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