Team
RDLB
Services
Strategy & Positioning
Creative Direction
Brand & Identity
Digital Design
Web Development
Photography/Production
About
When Taste Becomes Strategy: How timeless ambition built a family of brands.
Cisneros is a legacy name in Latin American business, known for building some of the most iconic and successful ventures in the region—from Pepsi Venezuela to pioneering telecommunications and cultural institutions across continents. With ventures spanning from mobile companies sold to BellSouth and Telefónica to deep-rooted contributions in the arts, the Cisneros family represents a unique intersection of visionary entrepreneurship and refined cultural sensibility.
The Challenge
To be entrusted with developing the complete brand ecosystem for one of Latin America’s most successful and emblematic family dynasties was both an honor and a high-stakes challenge. Mrs. Cisneros, known for her tireless energy, discerning taste, and global vision, commissioned RDLB to create a unified yet flexible architecture for a constellation of companies—ranging from real estate and furniture to private collections and cultural foundations—all under the umbrella of the EFC brand family.
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The Insights
What sets the Cisneros legacy apart is not just the magnitude of its business achievements, but the consistency of its values: sophistication, cultural integrity, and excellence. We recognized that these weren’t disparate ventures, but rather a singular vision expressed through multiple forms—business, architecture, furniture, art, and philanthropy. Our task was to translate this multifaceted expression into a brand structure that honored its origins while enabling future expansion.
The Execution
RDLB crafted the EFC Brand Family, a cohesive yet elegant identity system encompassing:
EFC Studio –
Expert guidance of acquisitions, development, and management of high-end residential and commercial assets.
EFC Properties –
Luxury developments that mirror the family's global footprint.
EFC Solutions –
Source, manage, and deliver premium materials for luxury real estate reflecting the lifestyle expression rooted in timeless design.
Each brand was treated as an extension of Mrs. Cisneros herself—driven, refined, and globally fluent. We unified visual identities, naming conventions, and communication tone, all while respecting the individual character of each sub-brand. The brand aesthetic draws on Mrs. Cisneros’s impeccable taste and international experience, from Asia to Europe to Latin America.
The Result
What began as a branding task evolved into a deeper partnership—built on mutual trust, admiration, and family values. The Cisneros EFC brand system now functions as a living testament to intergenerational excellence and cultural leadership. It’s not just a brand architecture; it’s a legacy codified into design.
Working with Mrs. Cisneros is more than a collaboration — it’s a joy. Her rare blend of intellect, empathy, and aesthetic sensibility made this one of the most meaningful projects RDLB has ever undertaken.
