Moss
Team
RDLB
Services
Creative Direction
Branding & Identity
Strategy
Digital Design
Video
About
Moss Construction, a family company founded by Bob Moss and his sons Scott and Chad, had established a reputation for delivering exceptional projects and working with the most talented individuals in the construction industry.
The Challenge
RDLB Agency's collaboration with Moss began with a discussion on implementing a new tool to preserve and reinforce the company culture, as well as highlight the achievements of the team. We quickly recognized the need to showcase Moss’s impact externally, promote internal dialogue, and give greater recognition to the people behind their remarkable buildings
The Challenge
The challenge for Moss Construction was two fold. Firstly, they needed to increase external awareness of their exceptional work, as their reputation was not widely known outside the industry. Secondly, there was a lack of internal dialogue and recognition for the team members who contributed to the company's success. Our task was to develop a campaign that would proudly showcase Moss’s impact in cities, empower the construction workers, and highlight the collective achievements of the team.
The Result
We developed the "Yes, we built this!" campaign, featuring photos of Moss construction workers displayed on flyers and project sites. This initiative proudly showcased Moss’s impact in cities, while empowering the workers who were instrumental in creating the exceptional projects.
To further recognize the team and their contributions, we created the "Faces of Moss" video series. These interviews highlighted the everyday heroes at Moss who turned their projects into a reality. By emphasizing the value of teamwork and the collective effort behind their success, Moss reinforced their company culture and celebrated their team members.
The Result
The campaign gave Moss a voice that matched the scale of its work. "Yes, we built this!" turned job sites into proud declarations, and "Faces of Moss" gave the people behind the projects the recognition they had earned. Internal pride rose, dialogue opened across teams, and the culture that built the company became visible to everyone.
Externally, the work introduced Moss to the cities it had quietly shaped, translating a reputation known inside the industry into brand recognition far beyond it. For a company built on people, the result was simple: the builders became the brand.
