Team
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RDLB
Services
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Creative Direction
Branding & Identity
Strategy
Digital Design
About
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Soleil Leon, founded by the visionary entrepreneur Genevieve Leon, offers women real, quality, all day jewelry to wear, for an elevated every day.
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With a philosophy rooted in authenticity, the brand crafts each piece from genuine, high-quality materials, ensuring that elegance is both accessible and expressive. Soleil Leon is dedicated to elevating everyday moments into occasions of subtle sophistication through designs that are not only trendsetting but also perfectly suited for the gym or a night out. Genevieve's commitment to quality and style makes Soleil Leon a trusted name for those who value realness and innovation in their fashion choices.
Brand Positioning
Soleil Leon is a contemporary luxury brand blending impeccable quality and authentic raw materials into elegantly crafted jewelry designed for all-day wear. Curated in New York City’s Diamond District, our pieces are tailored for those who seek sophistication in subtlety, ensuring that every customer shines with understated elegance every day.
Brand Values
1. Real & Authentic:
Soleil Leon celebrates authenticity with each handcrafted piece, ensuring genuine materials and designs that resonate with the true self.
2. Elevating Everyday:
Our jewelry transforms daily wear into an expression of sophistication, enhancing every outfit with a touch of elegance.
3. Trendsetter:
As a leader in style, Soleil Leon anticipates and shapes fashion trends, offering contemporary designs that set the pace in the jewelry world.
Soleil Leon, founded by the visionary entrepreneur Genevieve Leon, offers women real, quality, all-day jewelry to wear for an elevated every day. With a philosophy rooted in authenticity, the brand crafts each piece from genuine, high-quality materials, ensuring that elegance is both accessible and expressive.
Soleil Leon is dedicated to elevating everyday moments into occasions of subtle sophistication through designs that are not only trendsetting but also perfectly suited for the gym or a night out. Genevieve's commitment to quality and style makes Soleil Leon a trusted name for those who value realness and innovation in their fashion choices.
The typography system exudes elegance and edginess as we mix and blend serifs and sans-serif typefaces in the artworks. They are a reflection of the word mark’s femininity, and the boldness of the brand as a whole.
The descriptive details of the text can be made bolder by italicizing keywords in the brand messaging to further call out to the audience.
About the Designer
Genevieve Leon was born and raised in New York, growing up in Long Island before moving to Manhattan at 18 to immerse herself in the world of fashion. She started her career working with various magazines and major department stores, engaging in campaigns, and discovering trends at the store level. Throughout her career Soleil has shaped the aesthetic and customer experiences of renowned brands including Gap, Banana Republic, Lee Jeans, Steven Alan, Camilla, Betsey Johnson, and Stella McCartney. Over the years, Genevieve collaborated with small specialty stores, and luxury hotels, tailoring her offerings to meet the demand of high-end clientele. Leon’s heritage plays a significant role in design inspiration. With a Persian father and Italian mother, she draws on her cultural love for gold, jewelry, infusing her pieces with a rich international energy.
