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Insights.
On Design, Marketing Campaigns, Influencers, Brands, and Competitive Strategies.





































How Apple Redefines Premium with The Weeknd’s Latest Video Shot on iPhone 16 Pro
Apple continues to master the art of delivering less, but better.
2 min read


KFC Digital Campaign
explores how KFC's remarkable advertising campaign captured millions of hearts (and taste buds).
3 min read


Toblerone
Discover how Toblerone managed to create a unique logo that can tell a story and be memorable at the same time.
1 min read


Social Media Role in War.
On February 24th, 2022, Russia’s large-scale invasion of Ukraine began, and the world watched through their screens, wondering what would...
4 min read


#Deinfluencing
#Deinfluencing. It’s easy to lose trust, and it’s a lot harder to gain it back.
1 min read


Rubber hits road: Forming authentic company culture.
Rubber hits road:Forming authentic company culture.
3 min read


The Modern Dilemma: A hunger to be grounded.
Our appreciation for genuine purpose and company missions has diminished with the myriad of company slogans and PR campaigns.
3 min read


Genuine Purpose: A rocky road to self-discovery.
Our appreciation for a genuine purpose and company missions has diminished with the myriad of company slogans and PR campaigns. We can’t tel
3 min read
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