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Insights.
On Design, Marketing Campaigns, Influencers, Brands, and Competitive Strategies.





































KFC Digital Campaign
explores how KFC's remarkable advertising campaign captured millions of hearts (and taste buds).
3 min read


Toblerone
Discover how Toblerone managed to create a unique logo that can tell a story and be memorable at the same time.
1 min read


#Deinfluencing
#Deinfluencing. It’s easy to lose trust, and it’s a lot harder to gain it back.
1 min read




Brand Sponsorship the Roman Republic and 2022 World Cup
What do gladiatorial fights, twinning tea, and the World Cup all have in common?
1 min read


"The Von Restorff Effect"
Would you sacrifice your friends for a free whopper?
1 min read
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