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Insights.
On Design, Marketing Campaigns, Influencers, Brands, and Competitive Strategies.
KFC Digital Campaign
explores how KFC's remarkable advertising campaign captured millions of hearts (and taste buds).
3 min read
Toblerone
Discover how Toblerone managed to create a unique logo that can tell a story and be memorable at the same time.
1 min read
Social Media Role in War.
On February 24th, 2022, Russia’s large-scale invasion of Ukraine began, and the world watched through their screens, wondering what would...
4 min read
#Deinfluencing
#Deinfluencing. It’s easy to lose trust, and it’s a lot harder to gain it back.
1 min read
Brand Sponsorship the Roman Republic and 2022 World Cup
What do gladiatorial fights, twinning tea, and the World Cup all have in common?
1 min read
"The Von Restorff Effect"
Would you sacrifice your friends for a free whopper?
1 min read
Rubber hits road: Forming authentic company culture.
Rubber hits road:Forming authentic company culture.
3 min read
The Modern Dilemma: A hunger to be grounded.
Our appreciation for genuine purpose and company missions has diminished with the myriad of company slogans and PR campaigns.
3 min read
Genuine Purpose: A rocky road to self-discovery.
Our appreciation for a genuine purpose and company missions has diminished with the myriad of company slogans and PR campaigns. We can’t tel
3 min read
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