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"The Von Restorff Effect"

Insights on Design, Marketing Campaigns, Influencers, Brands, and Competitive Strategies.

November 21, 2022

Would you sacrifice your friends for a free whopper?

The Von Restorff effect, commonly known as the isolation effect, is one of the simplest and also most impactful design principles used in marketing today. 

In a world of noise brands need to be remarkable, unique, different. 

In this Learn the Game video capsule we cover the history of that effect as well as how brands like burger king ask customers the important question… Would you sacrifice your friends for a free whopper?


We help companies develop remarkable brands, create powerful campaigns, and understand their competitive advantage by tapping into the real purpose of their companies. Having a powerful purpose and brand will not just resonate with consumers, but with your people. Building a brand that brings together your team and customers as a family is what creates unstoppable companies!



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