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Insights.
On Design, Marketing Campaigns, Influencers, Brands, and Competitive Strategies.
Brand's Battle while C-Suites Divide
Bud Light Competes with Modelo for the UFC; Analyzing 2023 Holiday Spending; Breakdown on CEO & CMO relationships Misalignments.
3 min read
New Coalitions: Big Business Backs the 2024 Olympics and there's a new team for Trusted Reviews
2024 Paris Olympics, Amazon's alliance, and Taylor Swift's box office triumph – all in Week In Review! 🔥
3 min read
Tech Giants and Political Ads: The Hunt for Transparency and Accountability
Amazon unveils new features as it obscures old ones; Tinder and Peacock partner to help couples get lucky on Halloween; X is on the hunt...
3 min read
2023: A Year of Taylor Swift, TikTok Scams, and Festive Shopping at Target, Disney, and FAO Schwartz
To start off, let’s recap the most noteworthy celebrity of 2023, Taylor Swift. We got duped… Oladupé. ready for the holidays? Target, Disney
4 min read
Social Media Role in War.
On February 24th, 2022, Russia’s large-scale invasion of Ukraine began, and the world watched through their screens, wondering what would...
4 min read
#Deinfluencing
#Deinfluencing. It’s easy to lose trust, and it’s a lot harder to gain it back.
1 min read
Brand Sponsorship the Roman Republic and 2022 World Cup
What do gladiatorial fights, twinning tea, and the World Cup all have in common?
1 min read
"The Von Restorff Effect"
Would you sacrifice your friends for a free whopper?
1 min read
Rubber hits road: Forming authentic company culture.
Rubber hits road:Forming authentic company culture.
3 min read
The Modern Dilemma: A hunger to be grounded.
Our appreciation for genuine purpose and company missions has diminished with the myriad of company slogans and PR campaigns.
3 min read
Genuine Purpose: A rocky road to self-discovery.
Our appreciation for a genuine purpose and company missions has diminished with the myriad of company slogans and PR campaigns. We can’t tel
3 min read
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