A simple inspiration, a massive challenge: How branding and marketing can be used to inspire commitment.
As the world heads into an uncertain state with climate change looming over our present business and personal lives, a new industry built on transitioning the world away from carbon energy has taken form. PACT, a carbon crediting consultant, needed help to establish a stronger brand identity and social media presence, within this field.
Brand Workshop:
We began the brand workshop with an analysis of PACT's existing brand identity and social media presence. The team conducted research and analysis methods, including market research, competitive analysis, and acquiring industry insight.
Based on the insights gathered, the team developed a brand strategy that aligns with PACT's mission, vision, and values. The strategy focused on creating a brand that highlights the company's expertise in carbon crediting and climate impact while also appealing to their target audience through social media channels.
The team then developed a brand architecture that includes the brand's messaging, tone of voice, visual identity, and social media guidelines. The visual identity included the logo design, color palette, typography, and imagery that reflect the brand's personality and values. The social media guidelines provided a comprehensive framework for PACT's social media presence, ensuring consistency and coherence across all channels.
The Challenges:
The main challenge faced by the team was to mix PACT's climate impact with social media presence in an authentic and genuine way that builds a loyal following. The company's previous social media presence was empty and did not effectively convey the company's expertise and commitment to sustainability. Additionally, the team needed to develop a social media strategy that aligned with PACT's brand identity and values while also appealing to their target audience.
The Results:
The brand workshop resulted in a brand logo and identity that effectively communicated PACT's climate impact and commitment to sustainability. The new logo design features a stylized version of the letter "P" and “A” that represents the company's commitment to sustainability and carbon crediting being locked together. The brand's color palette is inspired by natural colors, reflecting PACT's mission to reduce carbon emissions and promote sustainable practices.
The brand messaging and tone of voice were developed to reflect PACT's values, including expertise, trust, and sustainability. The social media guidelines provided a comprehensive framework for PACT's social media presence, ensuring consistency and coherence across all channels. The social media strategy focused on engaging the audience through thoughtful engaging content and highlighting PACT's expertise in carbon crediting and climate impact.
The new brand identity and social media presence received positive feedback from PACT's internal stakeholders and customers. The rebranding has helped PACT establish a stronger brand identity and social media presence that reflects their mission, vision, and values. The interactive content has helped PACT engage with their audience and increase their social media following.
Conclusion:
RDLB Agency's brand workshop for PACT resulted in a successful rebranding and social media strategy that effectively communicated the company's expertise in carbon crediting and sustainability. The new brand identity and social media presence have helped PACT establish a stronger brand identity and social media presence that appeals to their target audience while also reflecting their mission, vision, and values. Our content has helped PACT engage with their audience and increase their social media following, highlighting their commitment to sustainability and climate impact.