Insights on Design, Marketing Campaigns, Influencers, Brands, and Competitive Strategies.
February 16, 2024
The phrase "Beauty as Power," uttered by Carolina Herrera's Creative Director Wes Gordon at New York Fashion Week 2024, not only describes the Fall/Winter 2024 collection but is part of the RDLB manifesto that we embrace and celebrate.
The Fall/Winter 2024 Collection: A Journey Through Duality in fashion and Authentic branding
Wes Gordon's proposal for Carolina Herrera at New York Fashion Week Fall/Winter 2024 is inspired by the duality of femininity. The collection explores the tension between strength and delicacy, light and darkness, classic and modern.
Power isn’t a topic that’s come up often in Gordon’s backstage conversations, but his line of thinking proved fruitful. This collection has a lot of verve and confidence. That doesn’t mean Herrera’s feminine signatures went out the window. There were plenty of flowers and ruffles and big sleeves of the kind that Mrs. Herrera was famous for wearing.
It’s just that they were interspersed with more streamlined and architectural designs, like the turtleneck and cigarette pants with an asymmetrical swoop of a skirt spiraling down one leg or a zip-front basque-hip tank and palazzo pants, not in silk faille or some other uber-fine fabric, but dark denim.
Duality as a Reflection of the Modern Woman:
The Carolina Herrera Fall/Winter 2024 collection celebrates the complexity of the modern woman. A woman who is both strong and vulnerable, elegant and modern, classic and avant-garde.
This collection invites us to accept and celebrate our own duality, to find beauty in imperfection, and to redefine the canons of femininity.
Click here for the complete collection.
Beauty as Inner Strength
Beyond aesthetics, the Carolina Herrera collection invites us to reflect on beauty as an inner strength that resides in authenticity, confidence, and individuality. The woman who wears these garments does not seek external approval, but rather empowers herself with her own beauty and uses it as a tool to conquer the world.
RDLB shared the same spirit. Let us explain how:
Beauty as the Core of Branding
At RDLB, beauty is not a mere ornament, but an essential element to captivate, excite, mobilize, and influence both our clients and their target audience.
We believe that authentic beauty, which emerges from the essence of each person, is what generates deep and lasting connections.
Connecting with Individual Beauty
For RDLB, the branding process begins with a deep analysis of the client, seeking to discover their differential value and authentic purpose. From there, we create strategies that connect with the emotions and values of consumers, empowering them through the brand.
Design that Transmits Inner Strength
Design plays a fundamental role in creating a visual identity that reflects the brand's inner beauty. Each element, from the logo to the color palette, must be carefully selected to communicate the brand's strength and authenticity.
Storytelling that Inspires
The stories we tell about brands are a powerful tool to connect with the target audience on an emotional level. We show how individual beauty can be a source of confidence, authenticity, and transformation. Watch the latest case study video from 4Sister Rice by clicking on the provided link.
Experiences
At RDLB, we believe that brands should create experiences that go beyond the functional. We seek to generate emotional connections through memorable touchpoints that convey the brand's essence.
Like Carolina Herrera, RDLB believes beauty is a powerful force that can change the world.